Hobby Quick Hits Ep.186 LOTH: The Shorin Family/Topps

We return to the "Legends of the Hobby"series with the Shorin Family of Topps fame. A short but important episode.

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Transcript

hobby quick

hits delivering that breaking hobby

news directly to your

[Music]

ear you want to know those hot drops

from the car shop we've got you covered

with your

host John

[Music]

Newman Hello everybody welcome to

another episode of hobby quick hits

today will probably be the shortest

ever episode of hobby quick hits hence

uh the name it's going to live up to the

uh quick hits name we bring back uh uh

Legends of the hobby series we haven't

done that in a while where we cover an

individual no longer with us a hobby

icon or someone very crucial to the

Hobby we've really covered a lot of

ground even though we don't do them

every so often uh We've covered uh some

ground with this uh

today's person is persons it's the

shoren family famous for launching tops

way back when and so we'll cover the

family rather than uh one person

although Arthur was definitely one of

the big architects of it but it's going

to it's more of the shore and family in

the beginnings of tops it is a quick

episode uh I didn't want to embellish I

just wanted to kind of talk about them

how they

started and uh you know why we have tops

today even though it's obviously in a

different form uh and and whatnot so

again shortest episode probably uh I've

ever done but important at least in my

opinion nonetheless so we're going to

hear from our great sponsor and then

right after that we'll get to our our

episode hi this is Pat Hughes Cubs

Announcer coming to you from the sports

card shop in beautiful New Buffalo

Michigan the goer family has built an

incredible place here for collectors to

buy sell and trade cards and memorabilia

be sure to stop by and let them show you

around the sportscard shop.com

connecting Sports athletes The Hobby and

collectors around the world hi this is

Alan pinket and I'm here to tell you the

goer family has done it again they've

just opened up the sport card shop in

downtown valarezo Indiana and it is

awesome if you're a collector you need

to check this place out tell them Allen

sent you and get a free gift on your

first visit

and now our Feature

Presentation it's time for another

Legends of the Hobby and today we're

going to learn about the shoran

family all right we're going to learn

about the Assurance of Topps Fame but it

has to start in

1908 when Morris chigirinsky shurin took

control of a company uh named American

leaf tobacco and much like the name

implies they sold tobacco uh at the time

but Sons his sons Abram Ira Phillip and

Joseph relaunched the company in

1938 as tops with two PS as we know the

name but the the reason they picked tops

is because they wanted to be the tops in

the industry hence the name they added a

p uh to kind of

differentiate uh themselves there and

they decided to produce chewing gum due

to Tobacco sources drying up especially

from the Turkish

tobacco fields and uh they initially

wanted to go into the the produce uh

business fruit uh before gum but that uh

but that was rejected and gum was

selected they started with bazooka and

the small Comics that we remember in

those bazooka gums the first day they

they started uh

bazooka uh

was uh the first day Cy Berger started

there as actually a temp uh employee uh

1950 they wanted to

incorporate uh cards and the first cards

they added were uh Hopalong Cassidy from

the TV show Hopalong Cassidy they were

Incorporated in

1947 they originally operated at the

bush ter terminal in Brooklyn in 1965

production moved to a plant in dur Dua

Pennsylvania and operated uh in full

capacity to

1997 uh their headquarters uh remained

in Brooklyn till 1994 which then they

moved to Manhattan uh some stock market

stuff they went public in

1972 then privatized again in 19

84 uh after a leveraged uh buyout but

then they went public again in

1987 all this time still being managed

by the shuran uh family uh on October 12

2007 they were acquired by Michael

Eisner we know recent news and and and

what happened there uh so we won't

rehash that their first four into sports

cards was with the

1951 blue and red backs they they were

made like a game with uh uh players on

them 52 cards uh of each color uh if

you're a historian you know about the

tops Bowman Wars and uh tops eventually

won which led to the

acquisition of Bowman in 1956

by tops but uh they really didn't do

nothing with Bowman until uh years later

and you know the shorin can thank a

gentleman by S berer uh who we've done a

legend of the hobby uh on for probably

winning that player war with Bowman

allowing tops uh to survive uh and

Bowman to be acquired in 19

56 so you know there you go I bet you a

lot of you probably didn't know that U

you know tops went back to 1908 even

though it wasn't called tops at the time

but rather American leaf tobacco all

right thank you for listening to another

episode of hobby quick hits want to give

out our social media starting with our

website which is

www.s sportscard napod dcom

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sportscard Nation Podcast SL Twitter we

are at

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or you can email the show hobby quits

atgmailcom again thanks for listening

we'll see you next week

Hobby Quick Hits Ep.186 LOTH: The Shorin Family/Topps

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