Ep.292 w/ Katlyn Gacesa Part II

SPEAKER 1: What is up everybody? 292. That's episodes of Sports Card nations today. Our conclusion of our conversation with Caitlyn Gesa from Sports Card couple also of stand up displays and really, you know, I know, I say this probably at Nauseam but it's, it's really true.

SPEAKER 1: I really enjoyed, conversating with her and, and learning her perspective on the hobby and, you know, she's kind of new in the last couple of years but being a sports fan first.

SPEAKER 1: So I always like hearing, you know, different perspectives on a hobby, whether someone's been in it 40 years or just a few. Right. It's the same fraternity at the end of the day. So, if you didn't hear the first one go and you wanna go back, it, it's not necessarily a chronological order.

SPEAKER 1: But she was on last week and this is part two of our conversation. So with that being said, take a quick 32nd break and be back with Caitlin.

SPEAKER 2: Hobby News Daily. Is your home page of the hobby, providing original writing, exclusive gem rate data, a daily morning minute podcast and some of the best content creators in the hobby, remember? Hobby News, daily.com and at Hobby News Daily on social. Happy collecting.

SPEAKER 1: All right. Now, the conclusion of our great conversation with Caitlin Gesa on Sports Car Nation.

SPEAKER 1: All right, we're talking about shows we get, you know, I'm not sure when this is gonna air, the National may have been completed or if not, we're, we're right up against it, you know, talk about, the National. I, I don't, have you, I think you, you went last year. Am I wrong or? Right.

SPEAKER 3: Yes, I've been the last two years, last year for work and the year before as a collector.

SPEAKER 1: So, yeah, I mean, your thoughts on the National and now you for, for those that don't, and we're gonna talk a little bit more about this too. You work up, you work with stand up displays which I'm a fan of, I got one, I have a, a bunch in, in this room but I got one kinda right here handy.

SPEAKER 1: And, and Dan and, and, and his wife do a great job and now you're part of that team, talk about the difference, like going as just where a collector and now going as sort of, you know, part of the, the, you know, the corporate presence if you will, working in the, in the industry kind of wearing both of those hats, you know, the, the approach, you know, cause you can speak to both of those Yeah.

SPEAKER 3: So we went to the National when it was in Atlantic City, which I know many people have had good, bad experiences. But again, it was close to home for us. It's about, 2.5 hours from our house.

SPEAKER 3: So we went as collectors for the first time and it was the, probably the best experience and the best thing we ever did because we really understood the heartbeat of the hobby and what it meant to be a collector in the space. So that was really nice to, to, to experience.

SPEAKER 3: So we really got to understand what is collecting. What's the space like, what are the people like? We met a real, a lot of really good friends there.

SPEAKER 3: And then I had started my job at stand up displays about a couple months later and with, to the National last year, fully invested in the corporate space. And we had our own, set up our own display.

SPEAKER 3: And it was a very different experience because you're not just there for the collecting side of things, you're there, for the business side, you're there to make relationships to network, to bu to build a community within the business that you're working for. So it didn't change too much.

SPEAKER 3: But I think the dynamic in the way I talked to people kind of changed a little bit because again, I'm working for an amazing company in the hobby. So I wanna be able to grow their business, but also grow our brand too.

SPEAKER 3: So now that I've done it for a year, I feel like I've got a good handle of how I'm gonna handle it in Cleveland this year and how we're gonna do our experience as not just working for stand up displays, but also as sports car couple. How are we gonna build our brand, how we're gonna build our community?

SPEAKER 3: We've got so many things already kind of in the woodworks for both sides of the thing. So it's gonna be really exciting this year.

SPEAKER 3: And a little bit closer to, so just a little bit closer of a drive for us, which will be helpful.

SPEAKER 1: Yeah, no doubt. Like you mentioned too, with the Atlantic City National, you know, a lot of people bag on the city, Caitlin, but even for me in Syracuse, central New York, it's a, just a five hour drive, so I don't have to fly same thing with Cleveland about five hours. So I'll be driving there.

SPEAKER 1: There's something to be said right when driving to the National and flying to the National, obviously, if you're driving, you can bring more stuff, pack more things, have more stuff, you know, at your disposal than taking an air airplane where you, you know, it's like 100 50 bucks for every bag you check.

SPEAKER 1: I'm, I'm embellishing that. But, you know, it's, it's, it can get costly and there's even a limit, you can't bring 10 bags even if you want, to take for. So, so, you know, it's always a kind of a demographics issue, you know, logistics issue, getting to a show if it's not in, in driving distance.

SPEAKER 1: So I appreciated the Atlantic City, Nashville because it, it allowed me to drive there. I'm going to the show and then going back to my hotel most likely to, you know, sleep, take a shower and then, you know, repeat. My wife actually made that trip because she, she enjoyed the beaches.

SPEAKER 1: So, you know, I know the city gets AAA bad rap and I know it's not what it used to be. But if you're going to the show, the show is still gonna be great. I don't know if we'll get an opportunity for Another Atlantic City National. But well, you know, I never say never. I, I like to say so hopefully we'll, we'll do it again.

SPEAKER 1: I know there's other people shaking their head. No, John, I don't like Atlantic City but to each right, that's, we are entitled to our opinion. So I don't have a problem if it makes its way back and I'll be there. Ju just the same. You know, I, I appreciated you saying, like you're learning how to, you know, balance out like working your brand and just being a collector at the National.

SPEAKER 1: I remember you know, this will be my fifth for as long as crazy as it sounds. It's only my fifth or sixth for as long as I've been in a hobby. But even that first one, even though I, everyone told me what it's like, hey, man, this is what it's like to, it still can be overwhelming.

SPEAKER 1: And the more I go to them each year you learn how to navigate the terrain, how to economize your time and make sure you, if you miss anything, it's very little.

SPEAKER 1: And you really cover as much and, and the one thing I've learned is, you know, with all your friends in the hobby, unfortunately, you're not gonna connect with everyone. But if you can connect with us more than, than not then that's probably, you know, a, a win. Well, you know, but it, it's just, it's just a mass of humanity.

SPEAKER 1: Time is, it's a big, big show with lots of tables, lots of events. So, it, it's tough to check everything up. But, each year I think you, you get a little better at it. At least I, I hope I am. And, you know, so I appreciate it here. And you say that because that's exactly how it's been me through the five or six that, that I, I've, I've been through and, it's a great show.

SPEAKER 1: Right. It's, it's, it has everything the hobby has to offer from, you know, the companies that are important to the hobby, hobby, upstart companies. You got your breaker section, you got your content.

SPEAKER 1: The main stage obviously have the dealers with their, so you buy and trade in, you got your trade nights like this. Everything that epitomizes the hobbies is found there. It's five or six days. I call the super bowl of the hobby because it, you're not gonna find, it's the place where you're gonna find the most obvious at one time, any given, day or week.

SPEAKER 1: And, I know not everyone gets to go but I, I always tell people at least try to get to one, see what it's all about and then it's kind of like, tattoos, right? You get, you get one and then they're addicted and you wanna go to, to all the nationals, right? And so, I try to go every year.

SPEAKER 1: You know, and so far since the first one I have, you know, minus the COVID cancellation. But, that, you know, there wasn't one so I didn't miss it. It just didn't happen. So, just a great event. You get to see all the pe, you know, meet people for the first time, meet people again.

SPEAKER 1: Connect and, and, and, you know, that community, which is, as you spoke of is, is so crucial to, to what we do and, be a boring hobby if we were the only ones doing it Right. So, I think so. So you're a fellow writer with, with myself on Hobby News Daily?

SPEAKER 1: For those that don't know, that's a great website with the writers and content and whatnot kind of talk about, you know, doing that. And, I mean, do you like to write? You know, it's funny.

SPEAKER 1: I also write, I write for that sports collectors digest when I was a younger person in school, English was not my favorite subject. I did not really like writing. It's something I sort of took to maybe later. Maybe I, I did later kind of talk to your, you know, your thoughts on, on writing.

SPEAKER 1: And is it difficult, is it easy for you, you know, kind of your approach to, to?

SPEAKER 4: Yeah.

SPEAKER 3: So Danny had approached me earlier this year and said, hey, somebody reached out and said they'd be interested you, you would be a great person to be part of this group. And I was like, sure I've never really written before, but I'd be interested in giving my perspective. It's so funny because as a kid growing up in like high school, the two things I really hated was reading out loud and writing.

SPEAKER 3: And now I do both of them for a living because I also part time radio DJ as well. So I, I speak on the radio, but I also write for Happy News Daily, which is so funny that it's kind of come full circle and the two things I hated to do now I do kind of part time as well. So, yeah, it's been a lot of fun.

SPEAKER 3: When it comes to the individual articles, I kind of speak to what is going on in, in that season, depending on what's happening. So, when I put out my first one, I wanted to make sure everybody knew who we are, what we are, who I am as a collector, who I am going to be as a writer and that I want to focus on things that we really enjoyed as a couple, but also what I really enjoyed.

SPEAKER 3: I know my most recent article is going to be out at this point. I'm writing about the MLB MVP Buyback program and talking about the top prospects for the MVP kind of just showcasing. Ok. Where are they numbers wise, where are they in the sports betting rankings and kind of giving collectors a perspective going into the National of what is, what, what should you prefer for us?

SPEAKER 3: Tops. Chrome comes out who are the people you should be saving up those cards for? And I think that's kind of something I'm really passionate about. It's just telling collectors like, hey, here's some thoughts and perspectives on certain things that are going on.

SPEAKER 3: Here's how I feel about things and here's how I feel about the National or shows I've been to and how can you get more out of collecting as a couple. And how can you get more out of collecting as a female collector? And it's been fun to just kind of showcase those ideas and thoughts as we kind of grow as a couple.

SPEAKER 3: But also myself, grow individually as a business person in the hobby. So, it's been a lot of fun. I know. Sometimes I, when it gets close to my week, I, I don't have the best ideas but sometimes they just kind of come to me and like a few days before I'm like, ok, I figured it out.

SPEAKER 3: This is what I'm going to write about and turns out it was a really good article and people really enjoyed it. So that's, that's been a lot of fun and I'm really excited about this article that's gonna come out this week, well, this week as of recording, but now is out.

SPEAKER 1: So, yeah, no doubt. And, you know, it's funny hearing you say that sometimes when you're trying to think of what you want to write about, it doesn't come to you and then it just sometimes will just pop in your head, at least for me. And sometimes I think is the best way is when, when you're not trying to think about it, it'll just hit you.

SPEAKER 1: But, you know, you, you mentioned something that I think is important too, is, is even writing about your experiences, right? Sharing those. I think people appreciate them.

SPEAKER 1: You know, and just people, I don't think, sometimes forget, you know, how we have similar experiences. It takes an article or something too, or maybe even from the female side of things.

SPEAKER 1: Like to, you know, as a male collector, you know, I don't always realize maybe what, you know, you, you, you know, some of the prat falls or experiences you might have to go through and it's nice to, to hear about them even if they're not, that if they're negative that's not nice to, but to be aware that unfortunately, you know, that still happens and we need to be better, as a hobby. And as a whole.

SPEAKER 1: So I think, you know, sharing experiences are, are important, especially maybe someone who doesn't get to go to shows or gets out to, maybe they don't have L CS S as much in the area. They, they kind of look at those writing pieces as a way to be, evolved still in, in the hobby.

SPEAKER 1: So, I think it's, an important and, and much like you, the younger version of me, Caitlin would, well, you know, when it was speech time in, in English class, I tried to get out of it. I never was able to, my teacher always made me do it. I was, I passed but I'm sure I didn't get the highest speech grade, ev, ever.

SPEAKER 1: But, was not my thing and, you know, even writing, like I said. So it's funny as you get older, how things you didn't like, you, you know, learn to like them and do a pretty good job of them where before you had want nothing to do with them.

SPEAKER 1: And I think that's just maturing and, and, and I think too, when we get older I've said this before on the show, I, I think some of that comes from, we're worried about like, what everyone's gonna think about us or, you know, and I think what you get a certain age and you, you like, you're like, hey, I'm me. If you like me, that's awesome. And if you don't, that's awesome too.

SPEAKER 1: That's your, that's, that's on you. I think you like care a lot. I don't wanna say we don't care what people think, but we kind of like we're gonna be ourselves and if, if that's good enough great, if it isn't for someone, that's all right too. And I think when you get to that point, that stuff gets easier to, to do.

SPEAKER 1: And I think that's for me that's kind of how I got over, sort of that. Heard of I think a lot of it was kind of self self imposed, worrying about that.

SPEAKER 1: People are like this so they're gonna laugh and we gotta trip over words during my speech, that sort of thing, you know, in the old days, I remember my English teacher, you know, he would say chad you, you people but when you're giving your speech, you know, think of everyone being naked out in front of you. I'm like, that's not gonna help me at all. So I don't know why you would say say that or you know, I played sports.

SPEAKER 1: He would all we say John just you play in front of 1000 people on a Friday night for football. You can't give a, a speech to 25 classmates, you know, and I'm like, no, cause they're staring right at me when I'm playing, I blur all that out. It's a blur, you know, you didn't really get that. So I'd always have to do it.

SPEAKER 1: I passed but I don't think I got the highest speech grade for, for sure. But it's funny hearing you say that because it really echoes sort of my same experience about, you know, getting up in front now, you know, I'm blessed to sometimes be on the main stage at the National and do a do AAA podcast for that.

SPEAKER 1: If you would have told the younger version of me, you're gonna do that. I would have thought you were insane. But we just as we get older, we, we mature and, and you know, can do more stuff than our, our younger versions time.

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SPEAKER 1: So, going back to stand up displays, talk about kind of your role there. What you do.

SPEAKER 1: You know, they're, they're doing very well a as you well know, I, you know, you, you see their, their content all across the hobby people, you in them, I have them, I have probably 20 all surrounding me at different places in my office. But kind of talk about your role there.

SPEAKER 1: And, you know, being a, a year plus, there kind of what, what the experience has been like.

SPEAKER 3: Yeah. So, about a little over a year and a half ago, Dan was looking for a sales and marketing leader and I had applied to the job thinking I would be really cool to be in the space. I had some experience in some sales and marketing as well and it was really an amazing change of events. For me because it was kind of like a change I didn't know I needed, but I really enjoy it because I get to do something that I really love.

SPEAKER 3: So as a sales and marketing leader, I work with the main businesses and the heads of businesses in the hobby giving, custom display stands for shows, events, shops to sell in their shop because a lot of collectors really enjoy displaying their collection because you spend so much time and effort looking for those grail cards and those things that you've always wanted and for them to sit in a box.

SPEAKER 3: Why would they do that? Why not put it up and display it in your home and showcase it in your office like I have behind me, just kind of all of the stuff kind of hanging out there of all of our favorite memorabilia pieces which were slowly growing.

SPEAKER 3: So we always like to say, put your collection on display because you worked so hard to get that specific card that you've worked for.

SPEAKER 3: So I've been with them for a little over a year now and it has been such an amazing experience. We are growing so fast, that we've had to make some changes in distribution channels and how we plan things and how we go about things. And it's just, it's been a wonderful company to be part of it. Many of you that are listening know Dan and his wife, they've been running the company for six years plus years now.

SPEAKER 3: And many of you have, have the display stands even if you don't know it in your house from other groups or hobby members. So, my job is to just build relationships with businesses in the hobby market, our brand and grow the brand in general. If it's through having our products in shops, we're in MLB ballparks now, which is really cool with our major league baseball licensing.

SPEAKER 3: And just kind of continuing to grow the space. So I'm always looking for people to connect with businesses, hobbyists, enthusiasts to share more about the product and how you can use them as not just items to display your collection, but also promotional items give some value to your collectors who are coming to your booth, especially for the National regional shows, fanatics.

SPEAKER 3: Fest, whatever show you're gonna do, that's where my forte is in a sense.

SPEAKER 1: Yeah. Awesome. And like I said, as, as someone who uses that uses, the, the quality and, and, of the stand itself speaks for itself that makes your job a little bit easier because, you know, the stands are, are so great. You know, but it's important too because, you know, as, as big as a hobby is, right?

SPEAKER 1: Not every man may be aware of what they might see him like you said, but not know the company, right? You know, you you're seeing the brand on the front but like who makes those, how do I get them, you know, what do they cost? What's the minimum?

SPEAKER 1: And I mean, you can order one or you can order 1000. It's really up to, you know, the individual, how many, they want. And, you know, we've seen a lot of, you know, if you want to call them copycat, company, he's kind of come out of the woodwork. But like you said, stand up's been doing it for, for six years and they're sort of the, they're the leader in, in the space.

SPEAKER 1: And, you know, I, I had Dan on the show, we talked about some of the, the, the things that come along would be and sort of the, the number one that you, you, you have to look out for but maintaining that, that presence and, you're doing your part to help advance, the, the company as well. I got one more question for you. This is probably the only time I'm gonna put you, on the spot here. Caitlin.

SPEAKER 1: I do is I, I don't do it for every guest but I have what I call a hobby. Magic wand. It's obviously, not real, be nice if it was, but I give it to the guest and they get to make kind of one hobby. Wish you can be whatever you want, you know, an item you wanna get something you wanna see less of in the hobby, something you want to see more of in the hobby. It's your magic wand.

SPEAKER 1: What, what are you gonna with your one view? Time use of it?

SPEAKER 1: What are you, what are you using it for?

SPEAKER 3: Oh, my goodness. So, I, I feel like just, just off the cuff, like you, you're like, it's, it's a lot to take in because that's a, that's a big responsibility right there. So I would say this is kind of something that has been talked about in the hobby a lot but not necessarily implemented.

SPEAKER 3: So when the whole entire redemption situation came about that, they're like, they're gonna be eliminating redemptions and all of that stuff. I feel like the idea of having redemptions for certain items like they did it with the memorabilia pieces in the fanatics boxes and that's really cool.

SPEAKER 3: I was so excited about that, but I think having a magic wand and say, ok, we're gonna have special redemptions for experiences like throwing out the first pitch at your favorite game or being able to go on out onto the field for batting practice or meeting me players in person and getting their autograph in person.

SPEAKER 3: Like that is kind of like my magic wand thing because I know a lot of sports fans really like those experiences or going to the Philly show for an autograph or something like that. But if you can get people who are sports fans into the hobby by getting them excited about having a chance to win an experience or be at the All Star game or throw out a pitch at a game.

SPEAKER 3: Like, I feel like that could take us to the next level in a sense. And I know with the power of fanatics and their relationship with the MLB and their, their upcoming relationships with the NFL and the NBA, I feel like that's where we could take the hobby kind of to a next step.

SPEAKER 3: And I'm curious to see if fanatics fest will take us to that next level or if groups and hobby businesses will do that. And I know a lot of people have been getting athletes and other people involved if it's through their breaking company or through relationships and that's really helped to grow the space as well.

SPEAKER 3: So I think sports fans converting them to hobby enthusiast, that's one way I feel like that would be really cool to have because like, I'd be ripping more wax if that were the case to try and win, throwing out the first pitch of the Phillies game.

SPEAKER 3: Like I would do everything possible or bidding on it on ebay, like that would grow the space as well because people will be bidding up these redemptions as well. So I think that's my big picture dream when we talked about that I was as a couple, like, oh man, would that be so cool to like win an experience kind of thing? So that's what I would use my magic wand for.

SPEAKER 1: I like it. I like it. I think we're gonna see that. I think we're starting to see that on, on slowly. I think that'll be, ramped up and as far as throw the first pitch out at a Phillies game that might just happen, on your own accord, if you keep going and you won't need the redemption, hopefully to, to, to make that happen.

SPEAKER 3: So I'm gonna put it on my vision board.

SPEAKER 1: Yeah. There you go. And, but I like it. I like the answer sometimes. Sometimes when I ask that person that to each their own, right? They might come across it sort of like, oh, I wanna get rid of this, this and that and a lot of times I agree like you're, you're right on, you took it on to AAA positive level and that's, always appreciated.

SPEAKER 1: So, I, I definitely thumbs up, that answer I would have probably anyway, but, I don't disagree. So, very good. Well, I always give the guest, Caitlin kind of the final word.

SPEAKER 1: Get out all your social medias that you want people to have or find you, you know, plug anything you need and, take your time.

SPEAKER 1: You know, get that information out there for folks list.

SPEAKER 3: Yeah. So if you're interested in getting stand up displays or learning more about stand up displays, you can one visit our website stand up displays dot co.

SPEAKER 3: Go there, check out the website, see what we have available. First time people who sign up for our email list, get a discount code.

SPEAKER 3: If you're interested in the wholesale side of things, the best ways to get in contact is by emailing me. My first name Kaitlyn, which you can see here on the video or Katlyn at stand up displays.co or message us on Instagram. I'm always checking the Instagram page and reach out to me. We've got great wholesale pricing around 50% off our MS RP, which is super awesome.

SPEAKER 3: So if you're looking to get something in time for a show or for your breaking company, I'd be glad to help. I do all of the design, some design work as well for those.

SPEAKER 3: If you're looking to follow Joey and I's Journey at Sports Card couple on all Social Media platforms, except for Twitter, there's no e in the couple because Twitter is a little bit shorter.

SPEAKER 3: But search us on all those platforms. We're always posting about shows that we're going to things that we're up to. We're headed to the National as well. So if you see us at the National, make sure to tap on my shoulder. Say hi. I'll be headed to all the trade nights. I'll be going to a lot of networking events.

SPEAKER 3: We're going to a Guardian's game the day before. The National, we'd love for you to join us. You could check out Social Media for that. Otherwise, if you see me at a show or anything else, let me know. Oh. And don't forget, check out Hobby News Daily for all, all of the amazing articles and check out my recent article about the MVP Buyback program.

SPEAKER 3: And, I've got some insight there on the top three in the A L and the NL, who are gonna be the best people to pick up out of tops Chrome and save their cards so you can get the most bang for your buck and support your local L CS s in return.

SPEAKER 1: Got you that like a champ. You're probably one of the busiest ladies in the hobby. I don't know how you do it, but you do agree. I don't know how I do it either.

SPEAKER 1: You do a great job with, with everything you're doing. Caitlin. You don't need me to tell you but keep it up. Look forward to, to meeting you in person, at the National, as, as you said, and I too, me and Danny Black, who was mentioned, during, our conversation, we're going to the Guardians game. I believe it's, Wednesday night.

SPEAKER 1: So, not not the day before, but the first day of the show after the show, we'll make our way over to, I, I call, sometimes I'm still guilty of calling the Indians with the Guardians, game. They're playing the Tigers. So, and I know a few other people that are attending either of those first couple of days. So, you know, that's the other thing, what, that's great about the National, right?

SPEAKER 1: Is enjoying other things that each host city has to offer, whether it be sporting events, you know, restaurants, whatever, whatever the case may be be. I know even, Ryan Nolan goes to concerts if there's a, a band in town. So, there's a lot, you know, the show is awesome and then the, the day is not over yet, you can do something else as, as well.

SPEAKER 4: It's a long day, a long week.

SPEAKER 1: Yeah, but fun and then we count down the days to the next National. Do it to do it, all over again. Ok. And thank you for, for making some time for us again.

SPEAKER 1: Continued success and, best of luck. Thanks so much for having me. Awesome. Getting to chat with Caitlin. This was again part two. So if you caught today's but didn't catch part one, go back a week and, and catch that. She's a great half of the Sports Card couple. But, you know, like she, like she said, she, you can enjoy the hobby, with your spouse or partner and you can enjoy it individually as well.

SPEAKER 1: If you're going to the National in Cleveland, go see her, you whether she's walking the floor as a, you know, half of that sports car couple or with her husband or she's at the stand up displays booth. Go say hi. Tell her. You heard her on Sports Car Nation and, great person. And, you know, I'm sure she'll appreciate, that feedback.

SPEAKER 7: Time for our hobby is the people announcer of the week.

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SPEAKER 9: That's a wrap for this week. Huge thanks to you, the listeners out there because without you, there is no ice.

SPEAKER 9: If you like the show, we truly appreciate positive reviews. Big ups to our great guests who drive the show and our awesome sponsors who make it all possible. Sports Card Nation will be back next week but don't forget to catch either hobby quick hits or cod mentions coming up on Monday.

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SPEAKER 10: Hobby Hotline is the hobby's only live interactive call in show.

SPEAKER 10: Join some of your favorite hobby personalities every Saturday 11 a.m. Eastern 8 a.m. Pacific to discuss the hottest hobby topics.

SPEAKER 10: If you miss us live, catch us after the fact on all major podcast platforms. Follow us on socials at Hobby Hotline.