Ep.227 w/ Ivan Lovegren "Building a trustworthy hobby marketplace"

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>> All right, real happy to have the next gentleman on his sports car

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chip, a guest line.

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He's back on the show.

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It's been on the show before, but when I knew it was coming back,

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I looked when he was the last time he was on.

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And it was November of 2020.

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It was a little bit shocked by how long it's been.

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So long overdue, but welcome back to sports car nation,

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I've been loving it.

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Mostly known as Watch to Brakes on Twitter.

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And doing something new now too that we're definitely going to talk

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about, but welcome back.

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>> Hey, John, thanks for having me.

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Wow, what an intro.

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I'm like, I'm ready for the feature to start.

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That's an awesome new intro, man.

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>> Yeah, thank you, thanks.

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>> It's full binding.

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But yeah, the general sports car nation podcast intro,

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blew me away.

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Personal intro.

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Yeah, basically it's however much time you take

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is how much longer you have to wait to come back

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from the podcast.

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Last time we talked so much that it was two episodes.

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So I think it's fair.

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>> Yeah, we did it.

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And listen, that's how good it was.

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We had to do a sequel.

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You know, wasn't good enough for just one show we had to do too.

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But yeah, I remember is I missed at Lanick City last year

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because I was in a bit of some personal nothing bad,

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just a lot of transitions.

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Were you in Atlantic City?

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>> I was.

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>> Which was nice for me, I was in the striving distance

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five or three of the hours.

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My wife actually went.

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She didn't go to the national itself,

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but she went to the beach and would have booked in a beverage

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in an umbrella and enjoyed that aspect.

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Well, I was at the convention center.

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So there was nice to drive, because as you know,

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when you drive, you can bring more stuff

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and all that could stop and kind of travel at your own pace

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and your own schedule.

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So, which Chicago this year to be back back on the plane.

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But at this point, I try to get to all the nationals

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while I can.

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I don't know how many I'll have left in my lifetime.

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So I've got to get them in when you can.

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And I'll never catch up to Dr. Beck who's been to everyone

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that's ever had.

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>> Okay, the hobby is not about comparing jobs.

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>> I'm just about doing your best.

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>> You're right.

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>> Yeah, that's what I'm going to be my follow-up.

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So I will see you in Chicago this year.

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>> Yes, they're going to be there and look forward

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to again seeing you in person.

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So man, it's been over two years since you've been on.

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Again, I can't believe that.

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That's has changed.

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You're a dad again.

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You're third son.

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You have twin boys in now.

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>> Six more.

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I've been and you got the cup starting line up.

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>> That's starting line up.

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>> What did I just say about comparisons?

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>> I'm done.

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>> Who is good.

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>> Yeah.

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>> Yeah, so how did kid last year?

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So that's number three for us.

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And also you may notice if you're on the video podcast.

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My background's a little different.

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We migrated.

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So I'm much closer to Chicago now.

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We migrated across the country from Los Angeles where I was before.

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And now we have a home in Omaha, Nebraska.

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So I'm broadcasting from my office that still has not been unpacked,

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even though it's been five months.

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>> Yeah.

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>> Talk a little bit about that, LA to the Midwest.

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It's a different culture, life, thousands of speak.

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I mean, you're originally from the Midwest if I'm not mistaken.

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So it's not on charted territory, but talk about the difference

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in living in both areas.

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Like, you know, proud of your adjustment isn't as bad

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because you're familiar with it already.

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But even like for your family or your kids,

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too that were made me not know it the same way you do.

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>> Yeah, well actually, honestly,

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I think for the kids it's been easier because there's so much new

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for them to experience.

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And it's just different in LA.

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We were in an apartment, you know, like if the door opened,

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once we had kids, it was like panic, you know, like,

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the kids aren't trying to go outside, right?

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You know, like yeah, cars going 45 miles per hour,

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up and down our street every 30 seconds, you know.

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Whereas here, they actually go outside.

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They play with kids in their backyards, you know, those things.

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So I think for them, it's been absolutely fine in that regard.

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Now it's funny because I got asked this for 15 years living in LA.

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I always got asked, oh, what was it like coming from Nebraska?

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And like I'm a city guy, like we live in Omaha, you know.

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>> Yeah.

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>> The honestly, the difference in moving to LA was even with the traffic.

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Everything was closer.

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I had two great movie theaters within literally within 1.5 miles

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either direction.

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Whereas in Omaha, the nearest great movie theater

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is eight miles away.

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That miles is 10 minutes.

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That 1.5 miles was tits.

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>> Yeah.

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>> But like, so there's a lot of similarities in that regard.

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And it's nice to be close to family.

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And again, have that like the kids can open the front door without you being like,

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they're going to die and get kidnapped and all that.

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>> Yeah, no doubt.

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And I'm a New York city guy.

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So I know all about how long it takes to go short distances.

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>> But you're not in the city now, though.

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>> I know.

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>> No, I'm an exception.

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I'm an York in Syracuse.

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But yeah, I get the city.

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It's nice having stuff close to it's always kind of a convenience.

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You know, let's start off with GoGTS live.

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You were there for many years.

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And obviously, not now.

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Kind of talk about what happened.

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I know you said you were recently just back on the guest seat, if you will.

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But I miss you.

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I miss you.

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I know I speak for for many others when I say that, you know, not exactly the same without a I haven't loved.

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And I don't mean any disrespect to, you know, robbed and crisp.

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But it's when you use this someone in the seat and then they're not, it's different.

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I don't care, you know, especially if you like.

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And if you don't like it, maybe that's different in a good way.

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But when rooting like my demise.

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>> Yeah.

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>> But when you like someone.

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>> It's great now.

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You're missing out.

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I haven't watched it.

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>> Yeah.

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So I was just absolutely blessed to be able to co-host GoGTS live with Rob Bertrand for seven, seven and a half years.

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Over 100 episodes.

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Maybe over 200 episodes.

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>> Yeah, because we were doing it weekly.

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We did a lot of episodes.

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The basically as last year, you know, as we were getting close to moving, having the new baby,

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knowing all this was coming in the pipeline.

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It was like I just had something had to give somewhere in my personal life.

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And that was one of the things.

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And even now, like my wife who loves Rob and loved everything with it, but still if I'm like,

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you know, in my new role, hey, I have to record a podcast tonight.

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She's like, is it going to be three hours?

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>> No, no, it's like a 20 minute interview.

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She's like, oh, okay.

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>> Okay.

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>> So yeah, so having those Thursday nights back with her is very helpful now that we've got the third mouth and the third.

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Going from two to three is tough.

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>> Yeah.

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>> Like that's a tough transition.

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And maybe it's just because we were used to two because we got two out the gate.

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The two wasn't as tough, but it definitely is tough going from two to three.

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So it's been helpful.

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And like like I you said, and I told you before the show, yeah, I was just in Vegas for the

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mint collective this past weekend.

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Really great event.

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I hope you can make it out for the next one.

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>> Yeah, it's pretty good.

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>> It's on my list.

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It's just the bad thing about an I was not for lack of desire.

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It's just it's during the school year and it's you know,

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>> Yeah.

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>> It's kind of during the week.

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It's tricky.

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There's going to be one year.

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>> We've got a schedule that I spring break.

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>> That's what they're going to do.

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>> Yeah, yeah, or I just have to say, you know, I do get time off, but just have to kind of say,

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hey, I'm my we're a little short.

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Honestly, we're a little short handed at my school like staff wise.

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>> Yeah.

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>> Or otherwise, I'd probably would at least consider it more if that wasn't the case.

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But so when we get a year where we're we're we're stronger staff wise,

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I'll definitely put in for a couple days and make the trip.

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And it looks like it's going to be an annual event.

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I mean, you sense that being there.

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>> I do.

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It'll be interesting to see how it iterates next year because I heard rumors that they may try to do

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it somewhere different location.

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But I brought it up specifically because GTS live was broadcasting live from there

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and Rob invited me.

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So hey, make sure you come by and we'll get you on the show and we had a good,

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had a good 20 minute interview on the show.

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So check their channels for that.

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If you enjoy any of what you hear today, make sure you check it out.

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>> Yeah.

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>> GTS lives channels for more.

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>> You miss it.

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>> Yeah, do you miss it?

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I know you said it works, but you know, your wife, you spend more time in your family.

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But just to show itself and be in the, the, the, the, the,

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you missed it.

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>> Of course it was so fun.

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>> Yeah, it was fun.

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It was, you know, able to keep me tuned into all the products,

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not just the top three, you know, like there's the top three that everybody's breaking that week,

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but it's like, oh, there's all the products.

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You know, it, it robbed a great guy, James, who's behind the scenes is a great guy.

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So I miss the weekly conversations and bickering with Rob.

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You know, it's always fun coming in with different opinions.

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And just having a place to talk like this every single week.

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So, you know, I miss it, but just like, you know, you miss when you move from a place that has good

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sushi and you miss the sushi.

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>> Yeah.

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>> Speaking of movement has, has moving back to the Midwest.

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Has it changed your approach to the hobby or how you have it at all or not, not really.

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It's just that's where you live.

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>> Yeah, it hasn't really changed my approach to the hobby since everything I do is online,

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e-commerce, directed anyways.

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I will say it's been the, I wouldn't say it to change in my approach, but it's a change in what I have time for.

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I'm able to get out to card shows again.

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>> Yeah. And that is fun. I actually took a little drive with buddy of mine, Mike, to the Iowa card show two weekends ago in Des Moines.

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>> Yeah.

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>> Hosted by Brian, I can vary, does a great job there.

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And again, previously, even also with GoGTS, like at the national, you know, I wouldn't have time to stop and browse a box for 45 minutes trying to find little hidden gems.

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And this show I was able to browse a box for 40 minutes and found things like, you know, Disney cards or

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super popular right now. Well, nobody's talking about, like last year, you know, in two years ago,

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upper deck had Disney cards, you know. And I was able to find some of those as little gems and things that I would never have had time for before.

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And I'm actually setting up at a local show, you know, very modest setup in a couple weeks.

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So again, something I would never have had time to do, you know, just the most random one dollar $2 cards.

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>> Yeah, but that's the fun, right? The hot for what you can find is that's a classic. That's a nice kind of card.

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>> Yeah, you know, it's funny about this card.

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>> So they get for it.

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>> Yeah, it's a nice for those listening. It's the 1990 score, Bowers, where in his football shoulder pads and holding the bat behind his head.

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And it's the big BO on the backside.

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>> Yeah, we had the bow nose.

246
00:11:17,040 --> 00:11:17,680
>> Yeah.

247
00:11:17,680 --> 00:11:21,040
>> And so on the back though, this is something cool about finding this card.

248
00:11:21,040 --> 00:11:30,160
I actually didn't own one and I had forgotten in the years since, but that the back that they did the B in royal blue and the O in radar black.

249
00:11:30,160 --> 00:11:32,800
So it's even on the back it's still a tribute to.

250
00:11:32,800 --> 00:11:35,600
>> You know what, you hear the crazy? Here's the crazy thing.

251
00:11:35,600 --> 00:11:40,800
I've owned that card multiple multiple times, sold it, owned it.

252
00:11:40,800 --> 00:11:47,200
I know about it, right? I never, I did, until you just said that, I didn't realize the color scheme.

253
00:11:47,200 --> 00:11:48,400
>> Yeah, yeah, it's like, so.

254
00:11:48,400 --> 00:11:52,160
>> Look at it a million times and it just didn't click, but you're right.

255
00:11:52,160 --> 00:11:54,880
The royal blue, the black for the radar.

256
00:11:54,880 --> 00:12:01,280
>> Yeah, so I guess that is a bit of a change to habits a little, but it just doesn't feel like.

257
00:12:01,280 --> 00:12:07,760
It's not like I've gone from like, slapped cards to, you know, like, or switched grading companies or something.

258
00:12:07,760 --> 00:12:12,480
But it is cool that I get to get out to shows a bit more and the shows have more approachable items.

259
00:12:12,480 --> 00:12:19,840
>> Yeah. So at the national, are you gonna go buy rob and those guys and say,

260
00:12:19,840 --> 00:12:23,520
"Ah, I'm going to look around and have fun at the show. You're gonna do that."

261
00:12:23,520 --> 00:12:33,120
A little, you know, Brock's cheer to him and I'm kidding, but it will be different like you said that.

262
00:12:33,120 --> 00:12:40,720
I know it's talking to you at prior national, I'll ask you, like, did you get the walk the floor?

263
00:12:40,720 --> 00:12:43,440
>> You're like, no, I'm really good at that.

264
00:12:43,440 --> 00:12:46,400
>> I'm like, from the door to here, do you see that?

265
00:12:46,400 --> 00:12:47,920
>> That's the route I've been able to say.

266
00:12:47,920 --> 00:12:49,680
>> Yes. >> Where's the bathroom?

267
00:12:49,680 --> 00:12:56,480
>> There's a little different for you, be a little different and a little more freedom as far as echoes.

268
00:12:56,480 --> 00:13:02,880
And that's not a bad thing. So, you know, I look forward to seeing you there and even in that row,

269
00:13:02,880 --> 00:13:06,320
we're probably gonna even talk a little bit more because you're not on exactly.

270
00:13:06,320 --> 00:13:08,240
- No, no, no, no, no, no, no, no.

271
00:13:08,240 --> 00:13:09,920
A tight, uh, schedule.

272
00:13:09,920 --> 00:13:10,760
- Yeah.

273
00:13:10,760 --> 00:13:14,760
- You know, you got three boys, your one is is, is younger,

274
00:13:14,760 --> 00:13:16,160
and you go through it.

275
00:13:16,160 --> 00:13:18,960
Are they, are they showing interest in cards?

276
00:13:18,960 --> 00:13:21,960
'Cause daddy does or, and what you do, and they are.

277
00:13:21,960 --> 00:13:22,800
- So, point.

278
00:13:22,800 --> 00:13:26,160
- So they aren't showing interest in cards,

279
00:13:26,160 --> 00:13:30,260
but I have one son who is a collector of the twins, really.

280
00:13:30,260 --> 00:13:32,280
You know, the youngest is just too young.

281
00:13:32,280 --> 00:13:34,420
I think part of that might be just because, you know,

282
00:13:34,420 --> 00:13:35,640
different from when I was a kid.

283
00:13:35,640 --> 00:13:38,760
When I was a kid, we had, I'm a sound old here,

284
00:13:38,760 --> 00:13:42,080
but we had 15 television channels.

285
00:13:42,080 --> 00:13:44,920
So I'm not as old as that we only had four television channels.

286
00:13:44,920 --> 00:13:47,080
You know, we had 15 when I was first a kid.

287
00:13:47,080 --> 00:13:51,000
But among those was WGN, and among those was, you know,

288
00:13:51,000 --> 00:13:54,400
NBC and CBS, which had football on on Sundays.

289
00:13:54,400 --> 00:13:57,560
So we watched a lot of sports from the time I was two,

290
00:13:57,560 --> 00:13:59,680
three, four with my dad.

291
00:13:59,680 --> 00:14:03,080
Well, I watched sports, but I watched them streaming

292
00:14:03,080 --> 00:14:06,400
for my iPad, you know, which can happen after my kids go to bed.

293
00:14:06,400 --> 00:14:08,840
If I'm watching enough one race or, you know,

294
00:14:08,840 --> 00:14:11,560
soccer matches at 130 in the day on a weekday,

295
00:14:11,560 --> 00:14:13,240
while they're at school.

296
00:14:13,240 --> 00:14:16,760
And so it's not the same as like my dad who would religiously

297
00:14:16,760 --> 00:14:18,200
watch things.

298
00:14:18,200 --> 00:14:21,200
And honestly, I haven't watched Sunday football in a long time.

299
00:14:21,200 --> 00:14:22,480
'Cause we're just always too busy.

300
00:14:22,480 --> 00:14:25,760
So I think my kids don't have the same love of sports

301
00:14:25,760 --> 00:14:27,000
that I did grow up.

302
00:14:27,000 --> 00:14:28,560
So I think that kind of impacts it.

303
00:14:28,560 --> 00:14:31,280
Well, again, my one son, he will say,

304
00:14:31,280 --> 00:14:32,800
like, this is my collectible.

305
00:14:32,800 --> 00:14:35,840
He'll build a Lego that looks like a statue or something

306
00:14:35,840 --> 00:14:37,360
and say, this is my collectible.

307
00:14:37,360 --> 00:14:42,200
Or like six different types of Lego block formations

308
00:14:42,200 --> 00:14:44,640
that kind of have a theme or a similar look.

309
00:14:44,640 --> 00:14:46,320
And I'll say, this is my set.

310
00:14:46,320 --> 00:14:47,880
These are my collectibles.

311
00:14:47,880 --> 00:14:51,360
So he isn't treat by things that I have that are like,

312
00:14:51,360 --> 00:14:54,800
like I've got a gold bat mobile from an expo

313
00:14:54,800 --> 00:14:56,920
that's around here somewhere.

314
00:14:56,920 --> 00:15:00,440
I've got like an Andre the Giant figurine.

315
00:15:00,440 --> 00:15:01,840
So he's intrigued by collectibles,

316
00:15:01,840 --> 00:15:04,400
but just doesn't necessarily love cards.

317
00:15:04,400 --> 00:15:06,080
Yeah, yeah, yeah, yeah.

318
00:15:06,080 --> 00:15:08,000
It's the key word, right?

319
00:15:08,000 --> 00:15:10,680
That, you know, so I listen,

320
00:15:10,680 --> 00:15:13,840
I've been doing this a long time and I started when I was seven.

321
00:15:13,840 --> 00:15:17,920
So and it was just a chance going into a corner store

322
00:15:17,920 --> 00:15:19,960
with my grandfather and saw the packs.

323
00:15:19,960 --> 00:15:23,440
He bought some and formed me in the rest of his history.

324
00:15:23,440 --> 00:15:26,480
So I think one of the things I'd want to do actually,

325
00:15:26,480 --> 00:15:30,320
hit me at the meant this last weekend is kind of the next,

326
00:15:30,320 --> 00:15:32,920
maybe the national, maybe even before then,

327
00:15:32,920 --> 00:15:34,720
but like take them with me to a show.

328
00:15:34,720 --> 00:15:38,440
Yeah, like actually take them on a trip or take them to a show.

329
00:15:38,440 --> 00:15:40,160
I think that would be interesting and fun

330
00:15:40,160 --> 00:15:42,560
and maybe they'd have more fun that way.

331
00:15:42,560 --> 00:15:45,160
Because there's some really cool experiences

332
00:15:45,160 --> 00:15:46,960
right up in that, you know.

333
00:15:46,960 --> 00:15:49,560
So we'll see if that gets them into actually loving

334
00:15:49,560 --> 00:15:51,040
the sport and collecting, but they also,

335
00:15:51,040 --> 00:15:52,640
it's crazy. They do so many things.

336
00:15:52,640 --> 00:15:55,760
They play outside, build legos like crazy.

337
00:15:55,760 --> 00:15:57,600
So I don't know if this is the kids,

338
00:15:57,600 --> 00:16:00,800
the sports sports kids nation podcast.

339
00:16:00,800 --> 00:16:02,040
Well, I'm a big kid.

340
00:16:02,040 --> 00:16:04,600
This is why we only go two hours on these things.

341
00:16:04,600 --> 00:16:07,600
Well, I'm a big kid and have everything.

342
00:16:07,600 --> 00:16:10,360
So I always care and ask and, you know,

343
00:16:10,360 --> 00:16:13,360
I, you know, there's more to just how you're like,

344
00:16:13,360 --> 00:16:17,280
if you stuff that happened behind the scenes that I care about.

345
00:16:17,280 --> 00:16:19,920
So that's where that question came from.

346
00:16:19,920 --> 00:16:24,600
Let's talk about what you're doing now with it's ISO.

347
00:16:24,600 --> 00:16:29,600
It's a selling platform. I did check it out before, you know,

348
00:16:29,600 --> 00:16:33,080
I had some background to talk about it.

349
00:16:33,080 --> 00:16:36,440
You know, talk about what you said you checked it out well before John.

350
00:16:36,440 --> 00:16:37,640
How do I get you on there?

351
00:16:37,640 --> 00:16:38,640
I know.

352
00:16:38,640 --> 00:16:39,960
Well, you know, here's the probably.

353
00:16:39,960 --> 00:16:40,960
What do you call it?

354
00:16:40,960 --> 00:16:44,520
I collect great in Hall of Fame rookie guys.

355
00:16:44,520 --> 00:16:45,520
So, okay.

356
00:16:45,520 --> 00:16:46,520
That's nice.

357
00:16:46,520 --> 00:16:47,320
Very sport.

358
00:16:47,320 --> 00:16:47,800
Yeah.

359
00:16:47,800 --> 00:16:50,480
And a little more expensive sometimes too.

360
00:16:50,480 --> 00:16:51,360
But, yeah.

361
00:16:51,360 --> 00:16:53,960
But, you know, talk about how you got involved.

362
00:16:53,960 --> 00:16:56,800
What it is, what you do, all that good stuff.

363
00:16:56,800 --> 00:16:59,200
And then I obviously have some questions for you.

364
00:16:59,200 --> 00:17:03,560
But kind of laid a base line here for those listening, you know,

365
00:17:03,560 --> 00:17:09,240
how how it became something you're involved in and what it is.

366
00:17:09,240 --> 00:17:09,760
Obviously.

367
00:17:09,760 --> 00:17:10,280
Yeah.

368
00:17:10,280 --> 00:17:10,760
Absolutely.

369
00:17:10,760 --> 00:17:12,560
So I got incredibly lucky.

370
00:17:12,560 --> 00:17:14,840
So I was living in LA as I mentioned.

371
00:17:14,840 --> 00:17:19,520
And there's this team of people from that work together at Snapchat.

372
00:17:19,520 --> 00:17:22,840
And they were like, one was like head of product, head of design,

373
00:17:22,840 --> 00:17:25,120
head of engineering, they all worked together.

374
00:17:25,120 --> 00:17:31,840
And they saw some trends in overall commerce and social commerce.

375
00:17:31,840 --> 00:17:34,440
And they had this idea for a website and they went out and built it

376
00:17:34,440 --> 00:17:37,520
with a world-class team engineers and designers.

377
00:17:37,520 --> 00:17:39,360
And one of them followed me on Twitter.

378
00:17:39,360 --> 00:17:40,480
And he said, hey, you're in LA.

379
00:17:40,480 --> 00:17:41,320
We're in LA.

380
00:17:41,320 --> 00:17:42,320
Let's get coffee.

381
00:17:42,320 --> 00:17:45,800
So absolute for to it is, you know, can't replicate that.

382
00:17:45,800 --> 00:17:47,640
And it's so grateful and blessed for that.

383
00:17:47,640 --> 00:17:50,840
So they pitched me this idea because I had the Twitter following.

384
00:17:50,840 --> 00:17:54,120
And there's kind of like three parts to what created ISO.

385
00:17:54,120 --> 00:18:01,440
The first is that they saw how social media was being bootstrapped into commerce

386
00:18:01,440 --> 00:18:02,840
and transactions.

387
00:18:02,840 --> 00:18:08,800
So whether that's Facebook groups or a discord by cell trade channel or, you know,

388
00:18:08,800 --> 00:18:10,320
Twitter stacks sale.

389
00:18:10,320 --> 00:18:13,080
They saw that and they said, that's really cool.

390
00:18:13,080 --> 00:18:15,200
How communities come together and do that.

391
00:18:15,200 --> 00:18:17,800
There's also a lot of inefficiencies in the system.

392
00:18:17,800 --> 00:18:21,120
I wonder if we could help second, you know, side by side to that.

393
00:18:21,120 --> 00:18:25,840
They saw all the platforms that were springing up, you know, post-COVID hobby boom.

394
00:18:25,840 --> 00:18:31,040
And that so many of them were instead of meeting the audience where they were.

395
00:18:31,040 --> 00:18:33,400
It was like, okay, bring your whole audience over here.

396
00:18:33,400 --> 00:18:36,400
So you're a breaker and you're big on YouTube.

397
00:18:36,400 --> 00:18:36,760
Okay.

398
00:18:36,760 --> 00:18:40,320
Now download this app and make your entire audience download this app.

399
00:18:40,320 --> 00:18:43,640
It's like, well, why can't we take that and bring it to YouTube?

400
00:18:43,640 --> 00:18:45,000
Where the audience already is?

401
00:18:45,000 --> 00:18:47,600
Why can we bring it to the Facebook group where they already are?

402
00:18:47,600 --> 00:18:57,240
And then third was that they also saw that the way that all those platforms work is sort of their selling proposition is we bring you buyers.

403
00:18:57,240 --> 00:19:06,920
But those buyers either come at a really high acquisition cost or really the secret acquisition cost is they find people that have an audience and they get them to migrate the audience onto the app.

404
00:19:06,920 --> 00:19:09,600
But then they take their audience and they spread it to everyone else.

405
00:19:09,600 --> 00:19:09,920
Yeah.

406
00:19:09,920 --> 00:19:16,000
So as an example, like, I mean, I've downloaded every app in the hobby because I always have one friend who's selling on it.

407
00:19:16,000 --> 00:19:18,960
You know, like, one friend's like, hey, I'm going live here, download it.

408
00:19:18,960 --> 00:19:19,880
Yeah, sure, I'll join.

409
00:19:19,880 --> 00:19:20,640
I support you.

410
00:19:20,640 --> 00:19:28,080
And the minute that they stop, I get notified someone else is like, or in the morning, I wake up to a notification something else is going on.

411
00:19:28,080 --> 00:19:31,240
They're constantly trying to peanut butter the users.

412
00:19:31,240 --> 00:19:40,800
So combine those three things together and this team said, well, what if we just built the best place or engine for people to build a community?

413
00:19:40,800 --> 00:19:42,200
And we kind of bet dig on that.

414
00:19:42,200 --> 00:19:50,360
We bet big on if we give you all the tools, you'll want to build your community here because we're not going to take your community and spread them out to that one and that one and that one.

415
00:19:50,360 --> 00:19:57,000
And we're going to give you tools to take, you know, basically like live video selling live video options.

416
00:19:57,000 --> 00:19:58,120
Those are just a tool.

417
00:19:58,120 --> 00:19:59,800
They don't need to be an entire platform.

418
00:19:59,800 --> 00:20:00,400
It's a tool.

419
00:20:00,400 --> 00:20:01,400
Options.

420
00:20:01,400 --> 00:20:03,760
Everybody thinks so we got to go to eBay for options.

421
00:20:03,760 --> 00:20:04,760
Well, that's just a tool.

422
00:20:04,760 --> 00:20:06,640
You can build that pretty easily.

423
00:20:06,640 --> 00:20:08,400
You know, I mean, it's not easy.

424
00:20:08,400 --> 00:20:10,960
But when you're at their level, you can build it.

425
00:20:10,960 --> 00:20:13,200
So that's how I so is born.

426
00:20:13,200 --> 00:20:17,960
And that's why if you go to ISO, you'll actually see you can find communities.

427
00:20:17,960 --> 00:20:26,560
If you go to iso.gg/explore or if you're a new user just logging in on the homepage, you'll see it's organized by community.

428
00:20:26,560 --> 00:20:35,960
So the idea is that you'll join, you know, one or two or three communities that really fit your interest and anybody with a community can spin up a marketplace for that community.

429
00:20:35,960 --> 00:20:38,960
So they pitched this to me and I said, okay, that's cool.

430
00:20:38,960 --> 00:20:40,960
And I went home and I couldn't stop thinking about it.

431
00:20:40,960 --> 00:20:44,960
And I thought, you know, this is bigger than just me spinning up a marketplace and testing it.

432
00:20:44,960 --> 00:20:48,960
So I came back and in our second meeting, I started exploring like, hey, how how could we scale this?

433
00:20:48,960 --> 00:20:50,960
How are you planning to build this?

434
00:20:50,960 --> 00:20:54,960
And ultimately it turned into a strong relationship where they brought me on for consulting.

435
00:20:54,960 --> 00:20:56,960
Then they brought me on part time.

436
00:20:56,960 --> 00:20:58,960
And then I was able to go full time.

437
00:20:58,960 --> 00:21:02,960
So now I'm the category lead for sports and collectibles.

438
00:21:02,960 --> 00:21:08,960
So basically I help all of our marketplaces and communities on board on board sellers underneath them.

439
00:21:08,960 --> 00:21:12,960
And that's actually that's the other defining feature.

440
00:21:12,960 --> 00:21:14,960
Sorry, I'll wrap the pitch in just a minute.

441
00:21:14,960 --> 00:21:15,960
No, you're good.

442
00:21:15,960 --> 00:21:20,960
So let's say John that you wanted to go on their own cell and you created the sports card nation marketplace.

443
00:21:20,960 --> 00:21:28,960
So on ISO you're not just a profile on every other platform, no matter how big you are and how many followers you have, you're still just a profile.

444
00:21:28,960 --> 00:21:36,960
On ISO you're a marketplace. What that means is other people can apply to sell in your marketplace.

445
00:21:36,960 --> 00:21:37,960
Okay.

446
00:21:37,960 --> 00:21:40,960
So you've got you know your 10 best colleagues.

447
00:21:40,960 --> 00:21:50,960
You can invite them to list in your marketplace and they can build a robust marketplace all together because you're not going to have enough stuff to sell on your own.

448
00:21:50,960 --> 00:21:56,960
Maybe or even if you are, you don't have the time to scale beyond everybody has a limit of what they can actually list.

449
00:21:56,960 --> 00:22:02,960
However your reach is infinite, right? You've got a podcast, you've got a YouTube, you've got social media.

450
00:22:02,960 --> 00:22:10,960
Is there value like if I was just trying to sell on my own, would that be better or would it be better if I was part of the sports card nation marketplace?

451
00:22:10,960 --> 00:22:14,960
And that's where I was selling for you know, or that's where I was breaking or doing those things.

452
00:22:14,960 --> 00:22:21,960
So if you look at like our top marketplace right now Midwest box breaks, they have over 200 sellers in their marketplace.

453
00:22:21,960 --> 00:22:28,960
And something I do on demos that's fun is because basically if you want to compete with the big boys, you have to have what people are looking for.

454
00:22:28,960 --> 00:22:34,960
So I'll ask somebody I'll be on ISO and the Midwest marketplace and I'll say, okay, what's giving me a random team.

455
00:22:34,960 --> 00:22:38,960
I'm not going to stack the deck in my favor and they'll say, "Gleablin Guardians."

456
00:22:38,960 --> 00:22:43,960
And I'll type Guardians in the search bar and we'll get 60 results, 80 results.

457
00:22:43,960 --> 00:22:53,960
You can actually browse your favorite team, your favorite player. It's not like there's 10 cards listed there. There's over 4,000 cards listed in their marketplace right now.

458
00:22:53,960 --> 00:22:55,960
And that's just their marketplace.

459
00:22:55,960 --> 00:22:56,960
Yeah.

460
00:22:56,960 --> 00:23:03,960
What, like you mentioned, like other people can come into your marketplace, but you have to allow that, right? You have to grant permission.

461
00:23:03,960 --> 00:23:10,960
Yeah, because they're getting back to the like what they saw with trust commerce and social commerce.

462
00:23:10,960 --> 00:23:17,960
That's the idea is like if you're in a Facebook group with 2,000 people, but you really trust them. You're all talking the same time.

463
00:23:17,960 --> 00:23:22,960
Somebody post something for sale. You feel a certain measure of security buying it from them because of that trust.

464
00:23:22,960 --> 00:23:29,960
Well, this is a way to expand that platform, but you are still gaining who's selling based on your name and your trust.

465
00:23:29,960 --> 00:23:30,960
Yeah.

466
00:23:30,960 --> 00:23:35,960
So yeah, you definitely don't want to just open it up to anybody if you're a marketplace owner.

467
00:23:35,960 --> 00:23:46,960
You want to curate it based on your brand and your, you know, you're again, your trust level because that trust is being passed on to your audience who now become community members instead of just audience.

468
00:23:46,960 --> 00:23:57,960
Yeah, this brings me to the question I've been right. I'm not going to mention names. People can connect the dots. We've seen other platforms have some unscrupulous behavior happen.

469
00:23:57,960 --> 00:24:08,960
And this even really specifically with breaks where stuff goes off screen, something that should have probably went to consumer doesn't make it's way there.

470
00:24:08,960 --> 00:24:19,960
I'll call it what it is. That's that's stuff that's stealing and you know, obviously the the hobby community gets in an up or as they should, right. That's just wrong.

471
00:24:19,960 --> 00:24:34,960
And you know, I don't believe in watch dogs and believe we're all kind of watch dogs together. And so that's obviously kind of publicity a site would not want do you vet like people who are on ISO is there vetting process.

472
00:24:34,960 --> 00:24:40,960
So you know, to maybe avoid that as much as you can before it becomes an issue.

473
00:24:40,960 --> 00:25:01,960
So yes and no, there is a vetting process. I will say it's a little bit light because really at the end of the day ISO is not like I don't want people to think of ISO is like this like closed platform ISO are like our goal is to be more like a Shopify where we are really just an engine that powers whatever social commerce you're doing.

474
00:25:01,960 --> 00:25:15,960
And even if you think about eBay like eBay has policies for selling and policies for buying, but eBay is not doing background checks before they authorize you as a seller like eBay is democratic you know like this is America John.

475
00:25:15,960 --> 00:25:30,960
So I want anybody to be able to sell now the differences that ISO, you know part of why we're lower feed and those other platforms is because ISOs relying on you and your community.

476
00:25:30,960 --> 00:25:50,960
So you have somebody come on like they're not going to screw the ISO community they're going to screw their own community if they do and we would of course have repercussions you know we would of course we've actually got a pretty strict like auction cancellation policy like you can't cancel an auction and if you simply don't fulfill shipment on it you know your boot like options need to have integrity.

477
00:25:50,960 --> 00:26:11,960
And then same thing like if you're live and you do something that that defraughts I mean like what you said that's theft like that's not even like we don't need to him in a hobby about it that's theft you know or fraud you know the the lawyers can get the exact definition but like if somebody buys in your break and then you hide an item like that's not even about a platform that's.

478
00:26:11,960 --> 00:26:26,960
That's the beta bo whether that's right or not. Yeah, so we would lay the hammer down but the idea more so is like you're not going to have people you're not going to get a notification that somebody's live on ISO that you have not signed up to get like that you're not part of their community.

479
00:26:26,960 --> 00:26:40,960
Yeah, so it shouldn't be an issue with unknown people just jumping on and then defraughting people because ISO's community based so you have to be in a community in order to make it work and without the community it's not going to work.

480
00:26:40,960 --> 00:26:54,960
And again, that's one of the differences in why like Midwest is one of my favorite examples because he's just absolutely bought into the idea and what's cool is in a world that's so focused on greed you know by a world like I mean the hobby.

481
00:26:54,960 --> 00:27:10,960
Yeah, greed, I can't give up margin, I can't give up you know anything to anybody else what ISO's allowed him to do is actually not stream 24/7 because he's been able to look at his community which is very tight he's got a great discord.

482
00:27:10,960 --> 00:27:26,960
You know really great Twitter and find other breakers who fit the values of his community no flow cards zebra breaks bow tie breaks and he allows them slots in his marketplace.

483
00:27:26,960 --> 00:27:49,960
So Thursday night no flow is going live Tuesday night zebra's going live you know Saturday and Monday I think bow ties going live but Midwest is okay with that because it keeps his community tied into trusted people instead of like hey Tuesday I really want to rip something and Midwest is dark I'm going to go swipe left swipe right spin the wheel you know where to everything go.

484
00:27:49,960 --> 00:28:03,960
So he's building a house for his community to live in that he's comfortable with that they're comfortable with that fits the values and so it's an incentive to join that community is like oh there's an entire line up that fits my values you know it's not just been.

485
00:28:03,960 --> 00:28:18,960
That's what we're trying to build and it manifests itself in different ways there's you know Midwest box breaks marketplace and then there's the Disney on a marketplace which is 100% Disney apps whether it's cards or you know memorabilia any of those types of things.

486
00:28:18,960 --> 00:28:28,960
And so that's the audience there is just a 100% tied into Disney so you can build around a niche you know John I want you to build the the great in Hall of Fame rookie's marketplace.

487
00:28:28,960 --> 00:28:36,960
And only I don't sell that I don't always sell that stuff would be not a good marketplace it'd be like hey look what I'm not selling but.

488
00:28:36,960 --> 00:28:51,120
You answered you answered you answered you answered my follow up question in in your response that if if someone was to do something not above board you have protocols in place to to you know

489
00:28:51,120 --> 00:29:04,120
Rep or man and repeat like you said repercussions and and handle it so it doesn't become a long term issue and that was good to hear because that's that was my next question.

490
00:29:04,120 --> 00:29:29,120
You know when you were approached when you were approached Ivan you know there's no shortages of selling platforms were you know did it was that's not me a thought about we've seen we've seen a couple go down you know what to mention a couple you know dives and star stock and others as sort of the hobby kind of reset itself and come down off that.

491
00:29:29,120 --> 00:29:41,120
Was that where you as that's something you thought about where you concerned with it or was all there what they wanted to build and create you know obviously was enough like hey this this I'm behind us.

492
00:29:41,120 --> 00:30:01,120
Yeah so I was I was behind it mainly because at at risk of alienating our audience at all the really cool thing about it is it's bigger than the hobby so if you go on our website now we've also already expanded since our like we launched last fall we've already expanded into collectibles that are not cards so we've got.

493
00:30:01,120 --> 00:30:17,120
Like is that the Disney marketplace is kicking we've got a couple TCG marketplaces we've got a bear bricks market place if you're familiar with those art things they're like high high and funcows I mean they're they're not like funcows but it's similar of like.

494
00:30:17,120 --> 00:30:39,120
Yeah and we've got fashion marketplaces that are spinning up now there's a me in our in fashion there's a community lead for fashion and again the idea and this is what really appealed to me and why I was like I need to build this is it's for any community and I love building communities you know that's a my Twitter I've been trying to do for years is just build up the hobby community.

495
00:30:39,120 --> 00:30:49,120
But when I was in finance you know I was always trying to build the community of our financial firm you know like everywhere I've been I've been trying to build community.

496
00:30:49,120 --> 00:31:10,120
And in LA I was part of the rotary club you know and focused on membership and helping build the community in Los Angeles of Los Angeles and to give back to Los Angeles so for me this is awesome because somebody could go on ISO you could spin up the you know the Syracuse by local community on ISO you could spin up the.

497
00:31:10,120 --> 00:31:19,120
Like I said the great like the great in Hall of Fame rookies honestly it would still be a good marketplace John because remember you don't need to sell yours.

498
00:31:19,120 --> 00:31:28,120
Yeah but if you can keep people that are selling them like say yours you're like I think I'd be a PSA five or better well if you have friends with PSA three is that you're not going to buy.

499
00:31:28,120 --> 00:31:42,120
And you're really cool destination and site you know in marketplace to just easily search for those things so you can spin up a marketplace around anything and so that was what was really big about I sort of me is again it's.

500
00:31:42,120 --> 00:31:57,120
And I think it's an engine where you can take live video selling and bring it to Facebook and someone is able to say you know you hold an item up and you say hey you know grab this and they type claim and whoever types claim first gets it.

501
00:31:57,120 --> 00:32:06,120
And I think it's not because I'm checking it and following up in fact actually John there's one other marketplace that I feel like you need to know about do you know about signature for soldiers.

502
00:32:06,120 --> 00:32:21,120
Yeah I'm and Tim and Tim and I are very good friends and I always he's on the show at least once or twice a year and you know we we preview what he's doing we do like the Jerry Lewis Tiffany right what.

503
00:32:21,120 --> 00:32:49,120
And I think that's a lot of people like how the total what the grand total is and Tim's as you well know Tim's a great guy and that's a great organization and and you know I've I come sort of from a military family so it's a little nearer dear to maybe my heart but I don't care who you are right is what they do is tremendous and as you know Tim does Tim doesn't take a paycheck that's all out of the kindness of this heart and is.

504
00:32:49,120 --> 00:33:03,120
And you know even Eric norton's on the board and so it's it's I always get involved always have a mind and you know yes so I'm very very familiar with with with Tim and signatures or soldiers.

505
00:33:03,120 --> 00:33:18,120
So I've supported Tim since I want to say 20 14 25 10 at least maybe 2014 if you were still in the impenciest stages then and I know from intimate conversations and conversations on our show and on the stage at the national.

506
00:33:18,120 --> 00:33:27,120
Biggest log jam is always the listing and fulfilling because Tim like you mentioned works he has full time plus job he has a family.

507
00:33:27,120 --> 00:33:47,120
And this is passion for him and he's making a huge difference so ISO as a tool on ISO Tim has the signatures for soldiers marketplace and what it can enable is John if you want to if you said hey Tim I've got these 10 cards I'm going to send him to you in Tim says I'm overwhelmed and I can't do it.

508
00:33:47,120 --> 00:33:55,120
I'm going to send him on this website. You can now list those cards and they can they can benefit from the sale when occurs.

509
00:33:55,120 --> 00:34:07,120
Yeah you handle the shipping but the proceeds you know like the proceeds branch out and go directly to them since there are registered 501c3 now we're able to do that.

510
00:34:07,120 --> 00:34:30,120
So you can actually make Tim's life easier and everybody could so if nothing else like that I want to see that marketplace explode because they're at like 2 to 11 11000 maybe last update I saw and I remember when they hit 100,000 for the first time I'm like well now we have the internet like we could do 100,000 in a year easy if we galvanized people to just put listings up and time to options to end together.

511
00:34:30,120 --> 00:34:42,120
And then all Tim would have to do is email blast supporters and say hey look we've got you know 100 options ending Friday night go get some bids instead of Tim having to go through a warehouse and sort and scan and do all those things.

512
00:34:42,120 --> 00:34:58,120
We can all make a difference in this impact organization by doing that. So that's an example of why ISO gets me really excited is because we can provide a way for someone like Tim to scale an impact that he has that he makes that is right now bootstrap by technology.

513
00:34:58,120 --> 00:35:23,120
By technology by things that technology can solve. Yeah, yeah no doubt and now no in that that's something I might you know I might want to spearhead something and let's do something with that right if you have that functionality and it's already there and it makes you know anything if it makes like you said Tim play fees or you have a full time job this is a passion project as you mentioned so.

514
00:35:23,120 --> 00:35:31,120
I'll probably going to you know get with Tim and see what what we can do there you go the power communication right so.

515
00:35:31,120 --> 00:35:44,120
So just kind of coming down the home stretch here right it's the question you I have to ask great what's the fee structure how does you know you have bills to paid on your and so how for those interested.

516
00:35:44,120 --> 00:35:51,120
And when we wrap up I'll give you you can give out all that information too but how does the fee structure work for those interested.

517
00:35:51,120 --> 00:35:55,120
Yeah and be in part of the platform. Great question.

518
00:35:55,120 --> 00:36:10,120
So if you're an individual seller so John if you just said hey I just want to sell stuff on there it's 8% that's the platform fee and then we also use both stripe or paypal for payment processing and that fee is directly passed through.

519
00:36:10,120 --> 00:36:25,120
So stripe is 2.9% plus 30 cents a transaction paypal is 3.49% plus 49 cents a transaction so it's a little more expensive but paypal also opens up quite a few hobby wallets because a lot of people just use that for like.

520
00:36:25,120 --> 00:36:35,120
And so it's not both of those it's whichever one the consumer uses the checkout we just don't know in advance if they're going to use paypal or credit card.

521
00:36:35,120 --> 00:36:54,120
Now if you are a marketplace we actually discount the fee you consider to pro seller and so we discount the fee to you to about 5% which then allows the marketplace to charge anywhere from 1 to 5% to the people selling it based on the perceived value or the actual value that they break.

522
00:36:54,120 --> 00:37:01,120
There's some marketplaces that are charging that full 5% and people are happy to sell there because their items are selling and moving.

523
00:37:01,120 --> 00:37:10,120
And when they sell on ISO they feel more security and more trust that the transaction is going to go through on the auction side you actually have to input your credit card before bidding.

524
00:37:10,120 --> 00:37:22,120
There's no like unpaid auctions that happen so people like selling because of that so that's that there's also marketplaces that are actually at like 2% that are doing a decent job of marketing also so.

525
00:37:22,120 --> 00:37:36,120
If you just want to sell and not build a community you actually have some incentive to join a marketplace that already exists instead of trying to spin up your own because they'll do promotion for you and it's still maybe the same or even cheaper than just being an individual seller.

526
00:37:36,120 --> 00:37:49,120
I should add since we just got to talk about six for soldiers that because they're registered 501c3 and because we want to support them are fee for them is actually our bare minimum we could do which is 3% so.

527
00:37:49,120 --> 00:37:54,120
So when you sell in the six for soldiers it's actually even less than that.

528
00:37:54,120 --> 00:37:56,120
You know public marketplace fee.

529
00:37:56,120 --> 00:38:08,120
Well it listen it was awesome catching up which it was too long between between appearances let's make let's make the next one how long was this one I didn't I didn't use up all my time it's not going to be good.

530
00:38:08,120 --> 00:38:22,120
You're good we'll have you back in less than we'll have you back in less than 2 to plus years it's way too way too long and maybe with your schedule you know to when you were you know with GTS your you're definitely way busier.

531
00:38:22,120 --> 00:38:36,120
Well I don't want to say that you know but maybe we're doing constraints I've got more flexibility now that's true that's true so let's let's not make it to plus years before we see again on sports coordination.

532
00:38:36,120 --> 00:38:43,120
For those listening that want to find out more where they can catch you and then also that ISO information take your time.

533
00:38:43,120 --> 00:38:47,120
I have an and put that stuff out there for people to check out.

534
00:38:47,120 --> 00:38:53,120
Yeah I'm easy to find my handle on social media is watch the breaks that's my handle.

535
00:38:53,120 --> 00:39:08,120
It's finally applicable now that I'm with ISO and we have breaks going 24/7 and then ISO is ISO.gg ISO.gg so it's a web 3.0 handle little new fangled but check it out ISO.gg.

536
00:39:08,120 --> 00:39:13,120
You know click around there bit on some options check out the communities.

537
00:39:13,120 --> 00:39:20,120
And I'll put it in the show notes too so if you forget or you don't remember check the show.

538
00:39:20,120 --> 00:39:25,120
You don't even need to just turn off your audio and just start clicking click in the show notes.

539
00:39:25,120 --> 00:39:29,120
It's all right there for you John your the last man.

540
00:39:29,120 --> 00:39:38,120
So I appreciate you making some time and my bad on the distance between appearances will promise that they won't have it again.

541
00:39:38,120 --> 00:39:44,120
And a couple of months from now I'll see you in the flesh looking forward to that.

542
00:39:44,120 --> 00:39:46,120
And maybe we're even walking the show forward.

543
00:39:46,120 --> 00:39:49,120
I was just going to say we're actually going to browse the show together that we've got.

544
00:39:49,120 --> 00:39:52,120
There we go there we go so sounds like a plan.

545
00:39:52,120 --> 00:39:57,120
I haven't good seen you take care man and talk to you soon.